Fixed borders. Arbitrary margins. Simplistic math and no limits—if it can be imagined, it can be done. Such is the nature of paper. Control is back in the hands of the designer: I pick the paper size, I pick the ink, I pick the printer. No worrying about thousands of varying screen sizes, bad gamma on Macs, or the horrible cold of a consumer’s cheap monitor. I forgot how much fun design for print could be, it’s a refreshing and much needed change of pace.